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Kevin Lane Keller (born June 23, 1956) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is most notable for having authored Strategic Brand Management Print/export. Create a book · Download as PDF · Printable version  15 Aug 2019 Kevin Lane Keller, Tuck School of Business, Dartmouth College brand strategies by building, measuring, and managing brand equity.